How often should you post?

The best posting rhythm is the one you can keep for months. A steady three posts a week beats a burst of fourteen followed by silence.

Start small. Choose a number that feels slightly easy, and hold it for a month before you raise it.

Fix your posting time. A regular time trains your audience to expect you, and it removes the daily decision about when to publish.

Mix your formats. A text post, a carousel and a short newsletter give your audience different ways to read you.

Plan the week in one sitting. Writing and scheduling together takes far less time than writing a little every day.