Founders

Let your audience find you before you need them.

Customers, hires and investors look you up. Sandbox keeps what they find current, useful and in your own words.

Start your free trialBook a free call

Free for 7 days. No card needed. Nothing is ever posted without your approval.

Why one-on-ones failIdea · Leadership behaviour
Draft it
The 5-minute reset after a hard meetingIdea · Workplace culture
Draft it
497,882impressions in 12 months for a brand manager with 628 followers
57,868impressions on one of Shaheen's posts
~10 mina week to approve your posts

Why it stalls

Founder time is the scarcest thing

Content is the first thing to slip when the company gets busy.

No idea what to say

Staring at a blank page costs more than the writing itself.

Posting in bursts

Three posts, then silence for a month. The algorithm and your audience both notice.

How Sandbox helps

A plan, not a blank page

  • A weekly content plan based on what works for you
  • Your best posts brought back in a fresh form each month
  • Ideas built from your top posts

More about Library →

Why one-on-ones failIdea · Leadership behaviour
Draft it
The 5-minute reset after a hard meetingIdea · Workplace culture
Draft it

Formats people save

  • A weekly LinkedIn carousel with swipeable slides
  • A weekly newsletter: a full article with a cover
  • Facebook Page posts on Pro

More about Carousels →

Carousel: 7 ways to run a better 1:1Tue 3 Nov · 7 slides
Needs approval

Show up in conversations

  • Smartbot drafts comments, replies and messages in your voice
  • It drafts only; you send everything yourself
  • Free for 5 drafts a day

More about Smartbot →

Matt Gray: I used to dread filming. Now I follow one simple rule…Smartbot draft
Use
That rule works for meetings too. Small and repeatable beats big and rare.Your reply
Copy

What does founder-led content actually do?

People check a founder's profile before they buy, invest or apply. What they find is part of your sales process whether you planned it or not.

Content that shows how you think closes the trust gap before the first call.

A simple playbook for founders

  1. Decide who you want to reach: customers, hires or investors.
  2. Share what you learned this week, not only what you launched.
  3. Use one carousel a week for ideas worth saving.
  4. Turn your best post into a newsletter article.
  5. Reply to people who engage. Smartbot drafts, you send.

How it works

1
Connect your accounts

Official LinkedIn and Facebook sign-in. No passwords shared.

2
Agree your voice

We start from your past posts and a voice profile you approve.

3
We draft your week

Posts, images, and the weekly extras for your plan.

4
You approve, results build

Approve, edit or skip. We publish on time, and your best posts come back.

Real posts, real numbers

By hand, a ghostwriter, or Sandbox

By handHiring a ghostwriterSandbox
Your timeHours every weekA briefing, then reviewsAbout 10 minutes a week
Sounds like youYes, if you find the timeDepends on the writerStarts from your own posts and a voice profile
IdeasYou find themThe writer finds themBuilt from your best posts
ImagesYou make themOften extraA branded image on every post
Every dayHard to keep upDepends on the agreementYes, on Pro
Replies and commentsYou write themRarely includedSmartbot drafts them; you send
You approve each postYesUsuallyAlways
Starting priceFree, but costs your timeVariesFrom $149 a month

Run it from your own stack

A weekly writer fills empty days every Friday. An import link lets Claude or another tool add posts, carousels and newsletters. Everything still waits for your approval.

More about Automation →

Weekly writerEvery Friday at 12 noon
On
Import linkFor Claude and other tools
Connected

Questions people ask

Can it write about my product?

Yes. Tell us your goals and topics and every draft follows them. You approve each one.

Is there a newsletter?

Pro includes a weekly newsletter: a full article with a cover, ready for you to post.

Can my co-founder have their own plan?

Premium covers up to 3 LinkedIn profiles and 3 Facebook Pages.

What if I run out of things to say?

Sandbox plans the week from what has worked for you and brings your best posts back in a fresh form each month.

How much time will it take me?

About 10 minutes a week. You review the week's posts in your dashboard and tap approve.

Do I have to give you my password?

No. You connect your accounts through LinkedIn's and Facebook's official sign-in, and you can disconnect at any time.

What does the free trial include?

A week of one LinkedIn post and one Facebook post a day, the approval dashboard, and the free Smartbot extension with 5 drafts a day. No card needed.

How do I cancel?

Give 14 days' notice. There is no setup fee.

Keep reading

Ready to hand the blank page to someone else?

Start your free trial

Free for 7 days. No card needed.